Consumer Solution
The key role in the “red area” of the LOGIPACK Cycle (Consumer Solution) is played by consumers’ requests for more convenience and small packages (Multipacks) to meet the customers’ demands. The transformation in the LOGIPACK Cycle offers the chance to increase trade by:
- offering different Multipack solutions in the 0.33 l and 0.5 l segment,
- the flexible and fast implementation of innovations and “Limited Editions”,
- the opportunity of price differentiation connected with trade channels,
- the optimal recognition and placement of products in points of sale.







